gender diffrences.

Men Are From Mars

&

Women Are From Venus

John Gray

Gender differences in buyer behavior:

Man and woman are two completely different god’s creation. It’s almost impossible to understand direct gender, although there is a huge difference between men and women even that they wouldn’t be able to exist without each other.

Behaviour in buying process depends very often from irresistible urge to buy, positive buying emotion and mood management) and cognitive process components (cognitive deliberation and unplanned buying). (Chang, 2007)

There are significant differences between male and female in the frequency with which the following product categories were purchased on impulse: shirts/sweaters, pants/skirts, coats, underwear/lingerie, accessories, shoes, electronics, hardware, computer software, music CDs DVDs, sports memorabilia, health/beauty products, magazines/books for pleasure reading.” (Coley, 2008)

We can see the difference in many people and in many ways and also there is a big difference to impress woman and impress men. It’s much harder to impress women then impress men.

Women have more demands towards men.  For example to impress the woman, man should be smart, sensitive, funny and also they  must have a good sense of humour and good manners, To impress a man, women must look good and sexy.

Women and men behave different and it’s because they have different thinking. Men are much better in mathematics, orient in space and visualize objects in three dimensions but women are better in human relations, recognizing emotional overtones in others and in language, emotional and artistic expressiveness, aesthetic appreciation, verbal language and carrying out detailed and pre-planned tasks. (Siegwarth, 2004)

These two picture shows how different are women and men.  Men’s brain looks like this: 

And the woman’s brain looks like this:  

These two pictures show how different they think!  Almost half of men brain thinks of sex, and the biggest part in women brain is headache generator and shopping.  Men have a completely different way of thinking than women. The same things present another picture: 

The Harvard Medical Studies says that frontal lobe which is responsible for housing and decision making is larger in women than in men. The bigger part in men brain is parental cortex which process signals from the sensory organs and this have influence on men sexual behaviour. (Natasha, 2010)

Differences in gender people can even see in the language. Women tend to talk more than men and they use more standards forms of English. The cause of this is that the part of the brain which is responsible for language is bigger in women than in men.  Additionally men process the language in their dominate hemisphere whereas women process language in both hemispheres. (Coley, 2008)

Below there are some examples of differences in gender language:

-          COMMITMENT
Female: A desire to get married and raise a family.
Male: Trying not to hit on other women while out with this one.

-          THINGY
Female: Any part under a car’s hood.
Male: The strap fastener on a woman 

-      ENTERTAINMENT                                                                                                                                                                Female: A good movie, concert, play or book.
Male: Anything that can be done while drinking beer.

-          FLATULENCE
Female: An embarrassing by product of indigestion.
Male: A source of entertainment, self-expression, male bonding.

-          REMOTE CONTROL
Female: A device for changing from one TV channel to another.
Male: A device for scanning through all 375 channels every 5 minutes. (GaliVanter, 2010)           

There is a big difference between men and women. Even some advertisements are targeted just for women or just for men. The purpose of this is to provide better understanding for gender. Advertisements targeting for women are designed in a picture window layout.  Different colours create different colour associations because both men and women prefer different colours over things.

Here are some examples of the targeted advertisements:

The advertisements for men and women are different for example colours are different.

The first ad shows the grey bottle with big writing and tissue on the top of the bottom which may mean that this is going to help after cutting during the shave.  Another advertisement shows the cute bird on top of the cream bottle. The advertisements have nice bright colours. The chicken may mean that after using the cream the women’s skin is going to be nice, young and refresh as a cute bird’s one.

The link below present to gender targeting advertisements: http://www.youtube.com/watch?v=M9fFOelpE_8&feature=player_embedded

Great example of this how different women and men are. This advertisement shows with how many problems women have and how fast men can be happy.

Next video shows and explain beer advertisements and differences in gender. http://www.youtube.com/watch?v=nFKxwsEcVDg  as before the pictures for brain difference shows than men mostly think about sex this video is proof of this. The beer advertisements for man have many sexual aspects. Beer advertisements for women don’t have sexual aspects and are based mostly on the normal life style as for example friend meetings.

Another example of targeted advertisements:

Complete two different styles. The advertisements have difference in colours and styles. Nivea ad for men is easy, grey colours and has a big font. Nivea ad for women uses many colours, use celebrity endorsement (Gok such an important person for women). The woman in the background in colourful dress looks very happy and that happiness is because she uses Nivea products.

Ads for men:

Dark colours and beautiful women are mostly the advertisement for men.

Beautiful and colourful are mostly advertisement for women.

Advert above is colourful and celebrity endorsement. This advert makes women who watch this advertisement jealous. They would love to be in the same place where Jenifer Lopez is!

Women and ad affected.

Women are mainly affected by the advertisements where there are attractive the same gender images. Women are exposed to slide images of models from popular magazines. The spokesperson is usually unrealistic attractive and thin. Man can be the same affected as women but men can also be affected by the advertisements which shows ideal men body. After viewing muscular, athletic image men felt that their life style is adequate to those seeing in the television.

Do women and men see the same things in ad?

The research says that women tend to see more details than men for example men are able to see big pictures and women are able to see small vase with the flowers.

Ads for women are more detailed for example, there are many different kinds of shampoos for women but for men there is just one or two different kind of shampoos.

Men are not too concentrated about the fashion so the fashion ad for men must be a bit subtle otherwise it would be a “kiss for death”. It is because men are concentrate in fashion are seeing as narcissism. Men are more sensitive to a sexual ways but women are sensitive in for people’s harm.

In the newspaper I found "the men rules" which shows how different are men and women.  
Here are the rules from the male side:
"1. Men are not mind readers.
2. Learn to work toilet seat. You're a big girl. if it's up, put it down. We need it up, you need it down. You don't hear us complaining about you leaving it down.
3. Sunday sports. It's like the full moon or the changing of the tides. Let it be
4. Crying is blackmail.
5. Ask for what you want. Let us be clear on this one: Subtle hints do not work! Strong hints do not work!Obvious hints do not work! Just say it.
6. "yes" and "no" are perfectly acceptable answers to almost every question.
7.Come to us with a problem only if you want help solving it. That's what we do. Sympathy is what your girlfriends are for.
8. Anything we said 6 months ago is inadmissible in an argument. In fact, all comments become Null and void after 7 days.
9. If you think you're fat, you probably are. Don't ask us.
10. If something we said can be interpreted two ways and one of the ways make you sad or angry, we meant the other one.
11. You can either ask us to do something or tell us how you want it done. Not both. If you already know  best how to do it, just do it yourself.
12. Whenever possible. please say ehatever you have to say during commercials.
13. Christopher Columbus did not need directions and neither do we.
14. All men see in only 16 colours, like Windows default settings, Peach, for example, is a fruit, not a colour. Pumpkin is also a fruit. We have no idea what mauve is.
15. If it itches, it will be scratched. We do that.
16. If we ask what is wrong and you say "nothing", we will act like nothing's wrong. We know you're lying, but it is just not worth the hassle.
17. If you ask a question, you don't want an answer to, expect the answer you don't want to hear.
18. when we have to go somewhere, absolutely anything you wear is fine...Really.
19. Don't ask us what we're thinking about unless you are prepared to discuss such topics as Football or golf.
20. You have enough clothes.
21. You have to mant shoes.
22. I'm in shame....ROUND is a shape.
23. Thank you for reading this.....Yes, I know I have to sleep on coach tonight. "

The differences between Men and Women are universal. Women all over the world complain that "He doesn't understand". "He doesn't listen". "Only time he touches me is when he wants sex". And men all over the world complain that "She doesn't want to have enough of sex."

As the quotation says men are from Mars women are from Venus which means two genders have completely different communications styles, emotional need and personal values.

Bibliography:

Chang, F. (2007). Buyer behaviour . In Gender differences (p. 30). New York.

Coley, A. (2008). buying Behaviour. In Gender differences in cognitive and affective impulse buying (pp. 282-195). USA.

GaliVanter. (2010). Men vs women language. Retrieved from GaliVanter: http://danielfranklingomez.com/blog/gender/men-vs-women-language-distinctness/

Natasha. (2010). Emergent Culture . Retrieved from gender differences: http://emergent-culture.com/social-building-block-1-some-gender-behavioral-differences-related-to-brain-differences/

Siegwarth, J. (2004). In Geneder differences (p. 123). USA.