Sensation

Advertisements do everything to persuade the audience.  As everyone knows, one of the marketing messages is perception.  Perception includes:  sensation, attention, interpretation.  I’m going to focus on sensation in advertisements.

-          http://www.youtube.com/watch?v=1unA11kH76Y&feature=related  (touch, taste and sight)

 In this advertisement the first thing we see is a beautiful woman with beautiful eyes. She’s touching the chocolate with passion. She is doing this in the same way as touching the man, with love and sensibility. She eats the chocolate libidinously. She is closing her eyes.   She really seems relax and be like in a dream.  Movement in this advertisement is really sensitive.

There is a comparison to silk which collocate with luxury, nice to touch and makes the actor smile. The way the woman is moving and the dress, which is in chocolate colours are very eye-catching for both men and women. Every woman wants to be exactly in the same wonderful place she is.

The actress feel as if she is in paradise and everything is because of the taste of the chocolate, which we can read from everything she is doing.

-          http://www.youtube.com/watch?v=E_TriPWR79Uhearing (hearing & sight)

The foundation at this advertisement is music. It makes people interested in what is going to happen in this advertisement so they decide to look at it. There is classical music which is livelier than it should be, and suddenly the audience can hear hip- hop music. It’s like a big competitions between two different worlds and this is very eye-catching. These two different worlds want to show that they are the best. It means that chocolate which has two completely different ingredients is the best. The music brings about a better mood and it’s like chocolate which makes people happier after consumption.

-          http://www.youtube.com/watch?v=Ku1kgpWqOl4 (hearting & sight)

 Here speaking is the most important part. There is no music, which is really strange for TV advert. By shouting the man wants to give his number to a women who is sitting at completely different table and who seduces this man by her beautiful eyes. The man succeed to give the number to the woman. He is really happy and he’s showing this by rapping the beers with the other man.  It tries to shows that everything that is the best you have to dignify with beer.

The loud voice of the man gives us the hearing sensation and the eyes of the women are the sight sensation.  

-          http://www.youtube.com/watch?v=kJFAFoTntdg (Sight, taste & smell)

This is coffee advertisement.  The background is very noticeable. Everything is in very dark colours exactly the same as the coffee beans. Although the woman has her eyes covered she can smell the taste of the coffee. The aroma is strong and beautiful enough to choose it as the best one.

Her movements are very slow and sensual. We can see that she is going to decide very carefully what is better.

-          http://www.youtube.com/watch?v=hjJNfEvAoy4 (touch, sight & taste)

The taste of the water in this advertisement strikes the people’s fancy and it gives them happiness and delight.  They are moving to another world,  a very lively and happy one.  They are having in their mind what’s the best thing in their lives and everything is through the taste of the water.  By the taste of it the world becomes crazy, all emotions divest from the inside of their body.

 The woman is looking at the man with seduction. He has a surprise for her. He is looking at her seductively.   She is touching her lips libidinously and finally she is choosing the water she wants.  They are very happy that they have this water and each other.  They look like they have the best part of their lives.

They seem like being on the date. They both look very smart and sexy at the same time. The lights in the room where they are, are very dark and romantic. It gives a vibe to the entirety.  The music in this advertisement is well-chosen.

-          http://www.youtube.com/watch?v=Mv5U0W8FDDk (heating & sight)

The loud singing of the choir is the first thing which the audience can hear. The actors seem like they are in a battleground. They are moving very fast and in a lively way. They are looking like two different groups. The audiences are very interested in what is going to happen in this ad. Finally they are bunching together and they are making the beer sign. People can sense that this advertising was really expensive and that it’s a  plus of this advertising what gives more respect for it.

-          http://www.youtube.com/watch?v=ykXkmVURI-w (smell, sight)

At the beginning of the advertisement we can see the sense of smell.  The smell is moving the model to another world. The world of obscurity. She seems as if she is in paradise. A soft wind is blowing in her face and she’s starting to dream.  She is dancing and she is happy. People want to watch it because everything is in great harmony and with a beautiful view.

Sensation is used in all advertisements.  Here are just few examples of this trick which I hope explains a little bit of perception.