CHARITY UK

 The aim of this report is to develop a successful fundraiser.  The report begins by providing the general information about the charities in UK. This report contains findings to which belong: charities UK, focus group results, recession, what charities people prefer, how people donate, what makes people give to the charity, how charities operate, the most popular charities, celebrity endorsement, legislation, group charity event and the last part is recommendations. 

CHARITY UK 

The Charities Foundation Report says that United Kingdom is the eight in the world of the most charitable nation (The Charities Foundation Report, 2010).  In giving money the United Kingdom is in third world position. The research says that United Kingdom came 27^th in the helping people they do not know. (Hudson, 2010).  According to UK Giving the UK gave £9.9 bn to charity.  The most popular were medical research, hospital, hospices, children and young people.

According to World Giving Inditex “In an ambitious global study, the United Kingdom was identified as one of the countries with the highest proportion of adults giving money. Nearly three-quarters (73%) of UK adults reported giving in the last month, lower than Malta (83%) and the Netherlands (77%), and slightly greater than Ireland (72%), Australia (70%) and New Zealand (68%).”  (World Giving Inditex, 2010).

According to a Mintel report charitable giving is down but it also says that this level of charitable giving is not going to change in the future.  Most of the people prefer to give goods than money. People who have not donated cash in last twelve month are giving unwanted items to charity shops.  The number of charities organisations has fallen since 2007. Mintel reports show that in 2009 there were fewer than 180,000 charities with total income of £51, 7 billion.  From 2007 the charities fall from 190,541 to 172,194 in 2010 (Mintel, 2010).

FOCUS GROUP  

Age and gender have a huge meaning in charitable giving. There are many reasons for that. Below there are few diagrams which will explain how gender and age have influence in this.

According to Poll 2010 24% of 15-24 year olds around the world had given money to charity in the previous month, 29% of 25-34 year olds, 32% of 35-49 year olds, and 33% of those aged 50 or over.  It shows that donation for charity increases with age (Poll, 2010). This can mean that people who are older have spare money to donate to charity. Older people more understand people in need, animals in need and are more generous.  Young adults have other more important expenses such as: spending money on their children, housing costs and the everyday expensive life.  When people are in their 50s their children have largely moved out of the house , the house costs are lower and these people have more rooms available for rent  so their budgets is higher. 

 According to Mintel (2010) younger consumers are least likely to donate, however, the same number (18%) say they are planning to donate over the coming year and they are most likely to give during major annual fundraising events highlighting the potential for charities to engage this group. 

As the picture below shows women are more likely to donate to charity than men are (Cluth, 2008). There is 68% difference between men and women in charity donation. This could  mean that women  has a  bigger heart than men and look after the world they live and women want to help and improve the environment. 

From the primary research tehere is not a big difference beetwen students and people over thirty. All woamn are most trusting than men. Man over thirty prefer street collections, women prefer donate monthly.

The fact that the women and men react different for charity is used in the advertsiements. People who make the the addvertisements have to think about the advertisemnets which contain emotive materials and this will gain the women perception and for men more straight, easy to understand without emotive aspects.

Example of advertisements for men:

This advertisement is easy to understand and don't have emotive aspects.

The example of advertisement which are made to encourage women is:

this advertisement contain ill child with very emotive caption. Mostly every women will feel sad after watching this advertisement.

RECESSION AND CHARITIES

According ti thr BBC more than half of charities in England were hit by recession.  14% of charities were reducing costs, 11% increasing fundraising efforts  and 6% drawing on reserves, 5% were offering new services and 2% were cutting the stuff. The donation has fallen by 11%. (BBC, 2009).

HOW PEOPLE DONATE

About one third of adult people donate to charity by collecting boxes in shops, sponsoring an event or challenge and giving the street collections. These ways are the most famous ways of donating (Mintel, 2010).

WHAT MAKES PEOPLE GIVE TO CHARITY
The reasons which have an influence on charity giving are:
- Religious Motivation: different religious different habits. Many religious encourage the faithful to donate a portion of their income to the poor.
- Personal Reasons: it can be linked with Maslow's hierarchy of needs: people feel closeness to other people and generally appreciate life.
- Taxes:  many donations to charitable organisations are tax deductiable
- Altruism: Most of the people want to help because they want to make better lives to the people who need it (Chris Hanvey, 2009)
THE MOST POPULAR CHARITIES
Since any years the Cancer Research is the most famous charity in UK. This charity is raising the most money. Below is the list of the most popular UK charities:
- Cancer Research
- BBC Children In Need
- RSPCA
- Macmillan Cancer
- 12 Great Ormond Street Hospital
- Marie Curie Cancer Care
- British Hear Fundation
- Royal British Legion
- NSPCC Children and Young People
- British Red Cross
- Handicap Interntional
- Oxfam GB
- PDSA
- WWF
CONCLUSION
People can have a wide range of choices of charities. There are many useful websites which may help with solving the problem of choosing the charity. one of many webstites is: http://www.giveortake.cpm/charities/. This website gives a list of many different charities with short description which may be very useful for many people.
Men don't give much money for charities. The recomendaton for the advertisment companies is that they should think more about ads for men. This ads should be easu to understand, eye-catching and available in many places especially on the bus stops or undergrounds.
BIBLIOGRAPHY
- BBC (2009) BBC news [online]. Charity donations hit by recession. Available from: http://www.bbc.co.uk/1/hi/uk/7946518.stm [Accessed:2009]
- Champman, C (2010) Inspirimg giving. The gallery
- Chris Hanvey, T.P. (2009) Sweet charity. Great Britain, pp 69-82

-  Cluth, D.B. (2008) The free press realise [online]. Who is more generous? Available from: http://www.prlog.org/10114921-philanthropy-expert-releases-graph-showing-women-are-more-generous-than-men-when-it-comes-to-charity.html [Accessed: 28 September 2008].

- Expenditure, C. (2010) [online]. Charitable expenditure. Available from: http://www.google.co.uk/imgres?imgurl=http://thecolourofhope.org/images/stories/donate/charity%2520expenditure%252007-08.jpg&imgrefurl=http://thecolourofhope.org/donate-to-young-people-in-peru.html&usg=__7SJyEGWcuy8-kVg5d2z7TG5qlnU=&h=343&w=587&sz=50&hl=e [Accessed: 2010].

- Mintel (2008) Charities [online]. Mintel. Available from: http://oxygen.mintel.com/sinatra/oxygen/display/id=538933/display/id=227658 [Accessed: March 2008].

- Plummer, J. (2010) Third sector [online]. Number of charities drops. Available from: http://www.thirdsector.co.uk/news/Article/1046953/Number-charities-drops-17000-six-years-says-Mintel-report/ [Accessed: 2010].

- Poll (2010) Charitable giving [online]. iPsos. Available from: http://www.ipsos-mori.com/researchpublications/researcharchive/poll.aspx?oItemId=1611 [Accessed: 2010].

 

gender diffrences.

Men Are From Mars

&

Women Are From Venus

John Gray

Gender differences in buyer behavior:

Man and woman are two completely different god’s creation. It’s almost impossible to understand direct gender, although there is a huge difference between men and women even that they wouldn’t be able to exist without each other.

Behaviour in buying process depends very often from irresistible urge to buy, positive buying emotion and mood management) and cognitive process components (cognitive deliberation and unplanned buying). (Chang, 2007)

There are significant differences between male and female in the frequency with which the following product categories were purchased on impulse: shirts/sweaters, pants/skirts, coats, underwear/lingerie, accessories, shoes, electronics, hardware, computer software, music CDs DVDs, sports memorabilia, health/beauty products, magazines/books for pleasure reading.” (Coley, 2008)

We can see the difference in many people and in many ways and also there is a big difference to impress woman and impress men. It’s much harder to impress women then impress men.

Women have more demands towards men.  For example to impress the woman, man should be smart, sensitive, funny and also they  must have a good sense of humour and good manners, To impress a man, women must look good and sexy.

Women and men behave different and it’s because they have different thinking. Men are much better in mathematics, orient in space and visualize objects in three dimensions but women are better in human relations, recognizing emotional overtones in others and in language, emotional and artistic expressiveness, aesthetic appreciation, verbal language and carrying out detailed and pre-planned tasks. (Siegwarth, 2004)

These two picture shows how different are women and men.  Men’s brain looks like this: 

And the woman’s brain looks like this:  

These two pictures show how different they think!  Almost half of men brain thinks of sex, and the biggest part in women brain is headache generator and shopping.  Men have a completely different way of thinking than women. The same things present another picture: 

The Harvard Medical Studies says that frontal lobe which is responsible for housing and decision making is larger in women than in men. The bigger part in men brain is parental cortex which process signals from the sensory organs and this have influence on men sexual behaviour. (Natasha, 2010)

Differences in gender people can even see in the language. Women tend to talk more than men and they use more standards forms of English. The cause of this is that the part of the brain which is responsible for language is bigger in women than in men.  Additionally men process the language in their dominate hemisphere whereas women process language in both hemispheres. (Coley, 2008)

Below there are some examples of differences in gender language:

-          COMMITMENT
Female: A desire to get married and raise a family.
Male: Trying not to hit on other women while out with this one.

-          THINGY
Female: Any part under a car’s hood.
Male: The strap fastener on a woman 

-      ENTERTAINMENT                                                                                                                                                                Female: A good movie, concert, play or book.
Male: Anything that can be done while drinking beer.

-          FLATULENCE
Female: An embarrassing by product of indigestion.
Male: A source of entertainment, self-expression, male bonding.

-          REMOTE CONTROL
Female: A device for changing from one TV channel to another.
Male: A device for scanning through all 375 channels every 5 minutes. (GaliVanter, 2010)           

There is a big difference between men and women. Even some advertisements are targeted just for women or just for men. The purpose of this is to provide better understanding for gender. Advertisements targeting for women are designed in a picture window layout.  Different colours create different colour associations because both men and women prefer different colours over things.

Here are some examples of the targeted advertisements:

The advertisements for men and women are different for example colours are different.

The first ad shows the grey bottle with big writing and tissue on the top of the bottom which may mean that this is going to help after cutting during the shave.  Another advertisement shows the cute bird on top of the cream bottle. The advertisements have nice bright colours. The chicken may mean that after using the cream the women’s skin is going to be nice, young and refresh as a cute bird’s one.

The link below present to gender targeting advertisements: http://www.youtube.com/watch?v=M9fFOelpE_8&feature=player_embedded

Great example of this how different women and men are. This advertisement shows with how many problems women have and how fast men can be happy.

Next video shows and explain beer advertisements and differences in gender. http://www.youtube.com/watch?v=nFKxwsEcVDg  as before the pictures for brain difference shows than men mostly think about sex this video is proof of this. The beer advertisements for man have many sexual aspects. Beer advertisements for women don’t have sexual aspects and are based mostly on the normal life style as for example friend meetings.

Another example of targeted advertisements:

Complete two different styles. The advertisements have difference in colours and styles. Nivea ad for men is easy, grey colours and has a big font. Nivea ad for women uses many colours, use celebrity endorsement (Gok such an important person for women). The woman in the background in colourful dress looks very happy and that happiness is because she uses Nivea products.

Ads for men:

Dark colours and beautiful women are mostly the advertisement for men.

Beautiful and colourful are mostly advertisement for women.

Advert above is colourful and celebrity endorsement. This advert makes women who watch this advertisement jealous. They would love to be in the same place where Jenifer Lopez is!

Women and ad affected.

Women are mainly affected by the advertisements where there are attractive the same gender images. Women are exposed to slide images of models from popular magazines. The spokesperson is usually unrealistic attractive and thin. Man can be the same affected as women but men can also be affected by the advertisements which shows ideal men body. After viewing muscular, athletic image men felt that their life style is adequate to those seeing in the television.

Do women and men see the same things in ad?

The research says that women tend to see more details than men for example men are able to see big pictures and women are able to see small vase with the flowers.

Ads for women are more detailed for example, there are many different kinds of shampoos for women but for men there is just one or two different kind of shampoos.

Men are not too concentrated about the fashion so the fashion ad for men must be a bit subtle otherwise it would be a “kiss for death”. It is because men are concentrate in fashion are seeing as narcissism. Men are more sensitive to a sexual ways but women are sensitive in for people’s harm.

In the newspaper I found "the men rules" which shows how different are men and women.  
Here are the rules from the male side:
"1. Men are not mind readers.
2. Learn to work toilet seat. You're a big girl. if it's up, put it down. We need it up, you need it down. You don't hear us complaining about you leaving it down.
3. Sunday sports. It's like the full moon or the changing of the tides. Let it be
4. Crying is blackmail.
5. Ask for what you want. Let us be clear on this one: Subtle hints do not work! Strong hints do not work!Obvious hints do not work! Just say it.
6. "yes" and "no" are perfectly acceptable answers to almost every question.
7.Come to us with a problem only if you want help solving it. That's what we do. Sympathy is what your girlfriends are for.
8. Anything we said 6 months ago is inadmissible in an argument. In fact, all comments become Null and void after 7 days.
9. If you think you're fat, you probably are. Don't ask us.
10. If something we said can be interpreted two ways and one of the ways make you sad or angry, we meant the other one.
11. You can either ask us to do something or tell us how you want it done. Not both. If you already know  best how to do it, just do it yourself.
12. Whenever possible. please say ehatever you have to say during commercials.
13. Christopher Columbus did not need directions and neither do we.
14. All men see in only 16 colours, like Windows default settings, Peach, for example, is a fruit, not a colour. Pumpkin is also a fruit. We have no idea what mauve is.
15. If it itches, it will be scratched. We do that.
16. If we ask what is wrong and you say "nothing", we will act like nothing's wrong. We know you're lying, but it is just not worth the hassle.
17. If you ask a question, you don't want an answer to, expect the answer you don't want to hear.
18. when we have to go somewhere, absolutely anything you wear is fine...Really.
19. Don't ask us what we're thinking about unless you are prepared to discuss such topics as Football or golf.
20. You have enough clothes.
21. You have to mant shoes.
22. I'm in shame....ROUND is a shape.
23. Thank you for reading this.....Yes, I know I have to sleep on coach tonight. "

The differences between Men and Women are universal. Women all over the world complain that "He doesn't understand". "He doesn't listen". "Only time he touches me is when he wants sex". And men all over the world complain that "She doesn't want to have enough of sex."

As the quotation says men are from Mars women are from Venus which means two genders have completely different communications styles, emotional need and personal values.

Bibliography:

Chang, F. (2007). Buyer behaviour . In Gender differences (p. 30). New York.

Coley, A. (2008). buying Behaviour. In Gender differences in cognitive and affective impulse buying (pp. 282-195). USA.

GaliVanter. (2010). Men vs women language. Retrieved from GaliVanter: http://danielfranklingomez.com/blog/gender/men-vs-women-language-distinctness/

Natasha. (2010). Emergent Culture . Retrieved from gender differences: http://emergent-culture.com/social-building-block-1-some-gender-behavioral-differences-related-to-brain-differences/

Siegwarth, J. (2004). In Geneder differences (p. 123). USA.